How many times have you heard to stand out on social media you need to “add value”? But what does that really mean? 

Simply put it is content that your audience will find useful; something that informs, educates or entertains them. 

Entertains, really?! Yes! 

Making them smile, getting them to stop the scroll and really engage with your content, that is adding something to their day; it’s valuable. 


Why share value adding content? 

You were born to stand out! 

Social media is a busy place; there’s a lot of content out there and it can be difficult to be heard. 

Sharing value adding content can help differentiate you from the crowd. It can engage your followers with your content, and make you memorable.

You are the expert!

Sharing tips & advice demonstrates your expertise/ knowledge in your niche; positioning yourself as the expert and building trust with your audience that you know what you’re talking about. 

If they’ve already gained value from you, then when they’re ready to buy they’re more likely to come back to you to build on that. 


Value Adding Content Ideas

Here are 10 prompts for value adding content for you to share:

  1. Bust a myth from your niche
  2. Share a how to / short tutorial 
  3. Answer a FAQ (what do you regularly get asked about by followers or friends) 
  4. Statistics – share some interesting stats from your industry
  5. Share your favourite podcaster, who adds value to you (chances are your audience will find them valuable too!)
  6. Share tips for making the most of the service you provide (eg: how to prepare for a power hour, or what colours to wear for a Spring photoshoot) 
  7. Host a Q&A session 
  8. Share a time saving tip  
  9. Share a common mistake people make in your niche, and how to fix it 
  10. Invite a guest to share something informative 

REMEMBER to always ensure the content you’re sharing is relevant to your business & your audience. 


Don’t forget to sell! 

Value adding content doesn’t have to be all about giving away free advice to your audience. 

You are establishing yourself as the expert and building the relationship, positioning yourself as the go to person when your audience is ready to buy. So don’t forget to tell them what you offer and how they can buy!


Want more content ideas?

Find out about, and purchase, my 2022 Jan to June Content Planner download here.


Category: Content