What Size Should Your Instagram Post Be?

Are you wondering what size your posts should be on Instagram? Have all your animated text posts turned full screen and you’re not sure what to do with them?!

It’s no wonder if you feel a bit confused, there’s been a lot of chat about post sizes and some changes made to the app recently. So here’s a breakdown of what you need to know. 

Instagram Video Size 

Example of how gif posted used to look versus how it looks now following recent video change

Let’s start with those animated graphics that now look weird as they’ve been turned into Reels. 

In July Instagram made a change that all videos, under 15 minutes, are shared as Reels. So this includes graphics with animated text or stickers on, and posts with gifs (as in the example!). You can still share these but you need to update your template sizes to fit with video. 

Currently you do still appear to be able to share videos as part of a carousel post so if you add as multiple slides they will be shared as a post rather than a Reel. This makes it more important to plan how you’re going to share content to ensure you get the sizing right. 

For video the optimum size is (including cover images): 

  • 1080 x 1920 px (9:16 ratio)

You can still add video in other ratios. TIP: to avoid getting black space around your video use an app like Canva to create your Reel in a 9:16 ratio and fill the dead space with your brand colours. 

 

 

 

 

Important:  your grid still displays squares so when selecting a cover for your Reel ensure it has the important details in the centre square for when people are visiting your profile. 

 

 

 

 

Instagram Static Post Sizes 

So what about posts? 

Instagram have been trialling different feed sizes which led to varied and conflicting advice over what size your posts should be. After recent backlash Instagram have rolled back on these tests. That’s not to say things won’t change in the future but for the moment things are staying as is. 

But what does ‘as is’ mean? 

The standard Instagram width is 1080 px for all posts so if you’re posting a photo straight from your camera roll Instagram will resize it to fit this width and depending on the height it will fit to be a square, landscape or portrait. 

To make your content look the best it can, plan your graphics / resize your images to fit the optimal ratios for the type of post you want.

These are the dimensions for each type of static post: 

  • Square post – 1080 x 1080 px (1:1 ratio)
  • Portrait post – 1080 x 1350 px (4:5 ratio)
  • Landscape post – 1080 x 608 px (1.91:1 ratio)

Diagram showing boxes with post dimensions

(As an aside for those saying they just want Instagram to be square again, it hasn’t been only square since 2015!) 

 

But which one is the best size? 

Well the answer to this partly depends on the type of content you want to share. 

If you’re a photographer or artist, the work you wish to share may obviously fit into one of the three orientations to show it at its best, so go with that. 

If you’re planning photos (eg: product shots) or creating graphics specifically for your Instagram feed I recommend using the portrait orientation (4:5 ratio). The main reason for this is because this size takes up more space on the home screen. 

When people are scrolling through their home feed a portrait image almost completely fills the screen and so is more likely to draw their attention into the image and into the centre of your image (where the good stuff is!). With a square image there is more ‘white space’, text and distractions around the image meaning they *may* scroll past quicker. 

There is another bonus for sharing portrait images – if you get into the habit of taking photos / creating graphics in portrait it’s easier to repurpose into video!

As with anything there is no “one size fits all”, so I strongly encourage you to try out different sizes – test things and see how they perform. 

Important:  As with video, whatever size you choose, make sure the key focus of your image / graphic fits in the centre square so it displays well on your grid. 

 

Instagram Content (Post and Video) Dimensions

Table showing all dimensions for content on Instagram


Does Instagram feel overwhelming and confusing? Let’s get it uncomplicated. My Instagram Focus service audits your profile, identifies areas you can optimise & improve (as well as the areas you’re already doing well) followed by a 90 minute one-to-one consultation with me on any aspect(s) of your Instagram that you wish to focus on.  

What the Heck is Going On with Instagram?

Last week it felt like all the changes and tests that Instagram have been going through over the past 2 years came to a head. Petitions were shared and even the Kardashians waded in. 

Since the rise of Reels there has been a growing community of people who want Instagram to go back to a “photo sharing app”. From a small business perspective Instagram has definitely changed over recent years – with algorithm updates, focus on ad spend and shift toward video being the biggest factors – which has meant that some businesses are struggling more to gain engagement and drive sales. (Only some though, others have thrived.)

The recent feed change tests (full screen, 4:5 ratio etc) have been a particular point of contention and has felt like a TikTok copy. While this has only been a test it’s clear some people truly disliked it. 

After a lot of noise last week Adam Mosseri, Head of Instagram, then released some statements about pulling back on certain things, so let’s break it down on what is actually going on… 

 

Feed Changes

There have been a few tests ongoing for the last few months – one around a 16:9 full screen feed, another with a 4:5 grid layout and 4:5 ratio feed.

Mosseri confirmed last week that Instagram are pulling back on these, stopping the tests and won’t be making any changes at this time. 

 

Recommendations 

This is a common complaint from many people that they see too many recommendations in their feed and they want to see content from the people that they follow. Instagram have been clear they will continue to push recommendations but temporarily will be reducing the number of recommendations “as it works to improve its personalization tools” (source: Platformer). 

Personally I’m not against recommendations – I have found many new businesses & accounts to follow (and even buy from) through recommendations & ads. Remember if you do see something you don’t like to click ‘not interested’ this will help the algorithm know what you do (& don’t) want to engage with. 

 

Chronological Feed

Ok not a specific update on this but it comes up frequently and I did see lots of mentions about wanting it back last week. 

Earlier this year Instagram introduced 2 new feeds: Favourites & Following.

If you only want to see content from those you follow in chronological order then ‘Following’ is for you. 

Again personally I’m not interested in this. I like seeing the curated home feed where the algorithm is serving me what it thinks I will engage with most. It doesn’t always get it right but then who does! 

 

A Photo Sharing App

Instagram are committed to video, and video is nothing new on Instagram. It started long before Reels, in fact I would argue they were at the beginning of short form “snackable” video with Stories. 

I’ve always enjoyed Stories, particularly talking Stories where you get a little insight into someone’s day, where they are and what they’re doing. Sharing updates on their business, sneak peeks, the highs & lows. So, no surprise, I also enjoy watching Reels and getting lost in a few rabbit holes. 

It remains to be seen what further actions Instagram will take following all the backlash last week but one thing is for sure video will be sticking around. 

 

I hope this helps clarify some of the recent things that have been discussed and shared. If you want to read more about Mosseri’s recent announcements then have a read of this article on Platformer and/or check out the Creators feed. What else are you confused about? DM me on Instagram and I’ll get things uncomplicated.


I want you to enjoy using Instagram to build your community and grow your business; to find out more about how I can help you do this check out my Instagram services.

Or if you’re not sure where to start or have some questions, then let’s grab a virtual cuppa and we can chat it through.

5 Things You Should Be Tracking On Instagram (+ download my FREE Instagram Insights Tracker)

Are you regularly tracking your Instagram Insights? This is a question I ask my clients, and have regular discussions with people about. 

The answer is often no. 

If you’re not tracking them, then how do you know anything you’re doing on Instagram is working?

Instagram is a big investment – you may not be paying anyone to be managing it for you but you’re investing a lot of time into it and your time equals money. So you should be making sure that you’re getting a good return for that investment.

 

Why Should You Track Instagram Insights? 

There’s no one size fits all or quick fixes when it comes to Instagram. We’re all different and our audiences are all different, so the best way to succeed is through trial & error. The only way to truly test if things are working though is to look at your analytics. 

Tracking and understanding your Insights can help you look back to see how your content is performing which in turn helps you plan your future content. These analytics can help you better understand how your audience behaves so you can create more content that they will enjoy & engage with. 

The bonus of tracking your Insights is you might surprise yourself! Tracking on a monthly basis you can see the peaks & troughs and growth on your account. It’s an opportunity to pause and give yourself a pat on the back for your achievements & progress. 

 

So What Should You Be Tracking on Instagram? 

If Instagram Insights are new to you, or you’re not in a regular habit of tracking, here’s 5 things that I recommend you track on a monthly basis*

*if you’re sharing a lot of content you may want to track on a weekly basis, but monthly is fine and hopefully can become habitual. 

  1. Reach – Reach is the number of accounts that have seen your content in the time period. The more people your content reaches increase the opportunity for them to engage with it, get to know your business and tempt them to buy. Instagram also break this down by followers and non-followers; depending on your goals it can be useful to understand how many “new” eyes you’re getting on your content.
  2. Website Taps – How many people are tapping that ‘link in your bio’ and heading to your website for more. Often website taps will indicate people who are more interested in your content & offerings; they’re heading to your website to check out your offerings, or read a blog, or book a call with you etc. They want to know more about you & your business so this metric helps you understand if your content is driving people to find out more. Note: If your main call to action is different (eg: ‘visit my shop’ or ‘email me’) then you should track those interactions instead.
  3. Accounts Engaged – This metric shows the number of accounts that have engaged with your content; this can include likes, comments, saves, shares or replies. Again you can also track this by followers and non-followers. It’s important to understand how much engagement your account is receiving; in some form we’re all striving for more engagement and so this helps understand & measure this.
  4. Content Interactions – A subsection of ‘Accounts Engaged’ this metric totals the number of interactions you have received on your content; this includes interactions on posts, reels, videos & stories. This is a key measure for your engagement, and you may wish to break it down further to look at individual content types to understand which is performing best for you.
  5. Total Followers – Followers indicates how much your account is growing. Remember that followers do not equal sales but increasing interest in your content & account is important for being able to use Instagram as an effective marketing tool.

 

How To Track Your Instagram Insights?Instagram profile screenshot focused on Insights button

 

Tracking your Insights isn’t complicated, you don’t need any extra apps or tools.

To access your Insights, simply head to your profile and tap Insights. You will then find all the metrics mentioned above and more. 

 

 

 

 

 

 

You can record your Insights however you like, do it somewhere that’s easy to file to refer back to each month and where you can view your month on month stats. 

I use a spreadsheet – simple and effective. If you’d like a copy of my tracker you can download it here below.


I want you to enjoy using Instagram to build your community and grow your business; to find out more about how I can help you do this check out my Instagram services.

Or if you’re not sure where to start or have some questions, then let’s chat. Book a free 30 minute call, we can chat it all through and work out how I can best support you.

What is Trending Audio on Instagram Reels? And how do you use it?

When it comes to reels one of the top pieces of advice to boost views is to use trending audio, but does this leave you confused? Do you know what people mean by this term? And most importantly, once you find some trending audio do you know what to do with it? 

Instagram Reels will be 2 years old this summer and their main purpose is to ‘entertain’. 

Audio (the sounds or songs that go along with the short video) forms a key element of this entertainment. Instagram want you to enjoy the content (so you’ll watch more), and also to inspire others (so they’ll create more); this is where trending audio comes in. 

Trending audio (songs or sounds) refers to audio that is gaining popularity. 

It is not so much about numbers, in fact there are many audios that have been used thousands of times but are not trending. It is more about the momentum; indicators like it being viewed more frequently and more & more people using it, or saving it, to create their own original content. 

 

Here’s a few common questions about trending audios to help get you confident and having fun with using trending audio.

So firstly, how do you know what is trending? 

When you’re scrolling through reels, you can identify a trending audio by the small arrow next to the audio title. 

The manual way to find trending audios is to simply look out for them whilst you’re scrolling and watch for the arrow – if you see one, which you enjoy, then save itIf you don’t want to scroll, or just want more inspiration, then there are a few accounts that publish regular trend reports. Two to check out are the @creators account and this blog from Later that is updated regularly. 

 

So how should you use Trending Audios? 

Trending audios can be used in a variety of ways, and don’t worry they’re definitely not all dance routines or pointing – I know you don’t enjoy those! 

For some it will be obvious; there will be a trend around what to film or show to go with the audio. 

For others you may need to get more creative, and try out some different ideas to go along with the audio. Check out other reels that have been created using that audio for inspiration; but remember to keep it for inspiration don’t copy someone else’s content. 

If you like an audio but not sure how you would use it then you can: 

  1. Save it for later when you have time to plan how to utilise it for your niche
  2. Film the reel anyway and worry about what context to put with it later on. This is a great way to batch create reels; using short audios to film a few at a time – you can then save them as draft to edit later. 

 

Should you use the trends with a set ‘template’ or are they too popular? 

Following the ‘template’ of the trend is fine and will help inspire others (likely why it has gained the momentum to be trending). If it is a very popular reel in your niche, then some may feel they’ve already seen it many times and start to lose interest. This though is very much personal choice. 

Even when following a template, always make it your own & add your own personality wherever you can. This will help keep people engaged. 

 

Is there a time you should not use trending audio? 

As with any content the key is to ensure what you are sharing is consistent and relevant.

  • Consistent with the rest of your content; ensure it aligns with what your account is about and what your audience expect to see from you 
  • Relevant to you, your business & your audience

Some trending audios can be fun but if they’re totally random compared to what your business is about and the audience you want to build then just keep them for your personal account. 

Trending audios are more likely to be seen by more non-followers so it is an opportunity to attract new people into your audience; keep the content relevant to what will appeal to your ideal audience. 

 

Does the trending audio need to align to your niche? 

Many trending audios start off in one niche but then will quickly expand out to others. The fact that the momentum builds around them to make them trending often means that they cross different niches. 

As before, if you can ensure that the content you’re sharing is consistent & relevant then you don’t need to worry about which niche it started off in. 

 

What about captions & hashtags? 

Audio is only one element of your reel. When creating your reel you need to consider all other aspects – the visuals & edits (text etc) you make are the other key element. 

But that’s not to say the caption and hashtags aren’t important too. As with all content it is important to include a caption – you can add more explanation & context to your reel and prompt discussion. 

For hashtags, you don’t need to use any specific hashtags that go along with the trend (unless they’re relevant). Stick to adding hashtags that are relevant to your niche. 

 

Hopefully this helps answer some questions you may have around trending audio. When it comes to reels my key advice is to just have a go! 

Some will work and some won’t, but its through this process that you’ll discover what you enjoy creating and what your audience enjoy consuming. 


I want you to enjoy using Instagram to build your community and grow your business; to find out more about how I can help you do this click here to view my Instagram services.

Or if you’re not sure where to start or have some questions, then get in touch to book a free 30 minute clarity call, we can chat it all through and work out how I can best support you. Book a call here.

My Favourite ‘Hidden’ Features of Instagram

It’s no surprise that my favourite social media platform is Instagram. I love the visuals, the ease of searching & finding new accounts, and the communities that are built. 

As well as the main, popular features there are also quite a few that aren’t so well known and/or forgotten about (‘hidden’).

So here are three of my favourite ‘lesser known’ features: 

 

1.Pinned Comments

This is a comment moderation tool. It allows you to select up to 3 comments to pin to the top of your comments thread. You can’t pin your own comments but it does allow you to be strategic with your comment thread.

Comments are where your community is built so they can be really important for you and your audience. By choosing key comments to pin at the top of your comments thread, you can highlight that information for other people viewing the post.

You can also use this feature to help combat spam & troll comments and get the attention focused on the right comments.

Plus there’s an engagement boost opportunity too: users are notified when their comment is pinned, meaning feel good recognition for them and may encourage them to come back & re-engage with that post or other posts.Screenshot of pinning comments

 

How to do it:

To pin a comment, on IOS swipe left on the comment or tap the comment on Android.

!!! Careful not to swipe too quickly as you could delete the comment !!!

You will then see options to pin, report or delete the comment. Tap the pin and it’s done. A notification will be sent to the user to let them know you’ve pinned their comment.

 

 

2. Your Activity > Interactions

This one is so useful if (like me) you see something whilst you’re scrolling and then forget where it was, and you haven’t saved it. 

Within ‘Your Activity’ in your profile you can review you recent ‘interactions’. This shows you comments, likes and story replies. You can sort by sort & filter by timescales and choose if you want to delete the interactions.

Screenshot of Activity Menu

 

How to find it: 

Head to your profile and tap the 3 lines on the top right. Select Your Activity and then Interactions. 

Plus there’s also lots of other useful detail in ‘Your Activity’ so well worth a look around!

 

 

 

3. Save Effects for Reels & Stories 

Do you use effects (otherwise known as filters) when you’re recording Reels and/or Stories? I find they can help add an extra element of entertainment. They can also help boost your confidence if you’re a bit unsure about showing your face – smooth out some of those lines, hide the greys etc! 

One word of warning – you don’t want to fool your audience or be ‘fake’, so do make sure you still look like you and always be honest about whether you’re using an effect or not. 

When I first starting using them I would try to remember the name of them and search through to find them, until I found out you could save them! This has been such a time saver for me and means I’ll never lose my favourites.screenshot of effects menu

How to do it:

Once you’ve selected an effect, tap the name at the bottom. This will bring up a menu where you can ‘save effect’. 

Saved effects are shown to the left of the record button on Reels & Stories. 

If you want to know a few of my favourite effects check them out here.

 

 

Your Turn!

So how many of these did you already know about?! If you already knew about them & are using them – great! If not then do check them out, give them a go and let me know what you think.

 


I want you to enjoy using Instagram to build your community and grow your business; to find out more about how I can help you do this click here to view my Instagram services.

Or if you’re not sure where to start or have some questions, then get in touch to book a free 30 minute clarity call, we can chat it all through and work out how I can best support you. Book a call here.

How To Get Involved with International Women’s Day

On Tuesday 8th March 2022, it is International Women’s Day. This day always gains a great deal of attention and conversation on social media, in fact #InternationalWomensDay has over 8.7M posts and counting! 

But as a small business owner it can be difficult to know whether to get involved with such days, and if so how. 

When considering using awareness dates in your marketing plans it is important to research them first, so you understand their history; what issue they are addressing; and so you can ensure they are relevant to you, your business & your audience. 

 

So what is it? 

International Women’s Day has been marked on 8th March for over a century; with the first gathering recorded in 1911. 

It is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating women’s equality. 

Each year a theme is set and for 2022 it is #BreakTheBias. 

Whether deliberate or unconscious, bias makes it difficult for women to move ahead. Knowing that bias exists isn’t enough, action is needed to level the playing field.

IWD 2022 are encouraging everyone to actively call out gender bias, discrimination and stereotyping each time you see it. 

 

So how can you get involved? 

International Women’s Day is for everyone; it is not country, group or organisation specific. So if you’re passionate about gender parity and calling out inequality then get involved. 

Corinne showing the #BreakTheBias pose, arms crossed in an axe in front of her chest

Here are 3 ways to get involved: 

  1. Strike the #BreakTheBias pose and share it on your social media using the hashtags #BreakTheBias #IWD2022

2. Share your story. Storytelling is a powerful way to connect with your audience; use this day to share your own story about the achievements of important women in your life or business (this could include you!).

3. Celebrate and support your favourite women owned businesses. Give them a shoutout on social media, share their profiles and, if you can, buy from them. 

 

A few more things to remember… 

> Don’t jump on the bandwagon! 

Ensure your posts are genuine and authentic and only use the hashtags if your post is directly in reference to the day (don’t just use it to gain more reach).

> Join the conversation. 

Follow the hashtags #BreakTheBias and #IWD2022 and join in with other people’s posts and stories. 

> It’s not just for women! 

This day is to celebrate the achievements of women but it doesn’t have to be only their voices heard; men can (& should) get involved too. 

 

Hopefully this blog has given you a few ideas to help get prepared for #IWD2022 on Tuesday 8th March.  

To find out more about International Women’s Day visit their website at internationalwomensday.com 


To get more content ideas and help check out my Content Planner download available here. 

Should You Share Personal Content on Your Business Social Media?

Instagram post showing cup of coffee and packet of pillsLast week I shared something pretty personal on my business social media feeds. I won’t lie; I was nervous before sharing and it did feel a bit exposing. But it was a topic that was important to me, something that needs to be talked about more openly and I wanted to share my experience with others. 

The key thing was I chose to share it. No-one asked me to, probably no-one was expecting me to and I certainly didn’t need to. 

 

 

We’re often told that we should show ourselves on social media, share about our personal lives; not just make it all business. 

However for some people this feels uncomfortable & exposing and maybe you’re wondering why this type of content has a place when it comes to your business. 

 

So before we get on to discussing what type of content you could share, let’s look at that question more closely.

 

Why share personal content? 

Think about a time you employed someone to do some work in your home (an electrician, plumber, builder, etc). Firstly you probably made a few calls and got some different people round to give you a quote. 

Now, how did you make the decision of who to employ? 

Was it purely based on price? 

You likely discounted some quickly based on price, or lack of availability. But when it came down to the final decision, I suspect you also considered the person. Did you get on, did you make a connection with them and did you trust that they would do a good job? 

These are often the differentiating factors when it comes to a buying decision, particularly when buying a service; do you like the person selling the service?

 

So this is where the personal content comes in. 

 

Sharing personal content on your social media feeds can help build the ‘know-like-trust’ factor. 

Sharing information about your day to day routines, likes & dislikes can help your audience relate to you. It generates a conversation, and builds an important connection. Ultimately that connection means when they come to making a buying decision they are more likely to think of you than an unknown, faceless competitor. 

Plus never underestimate how nosey we all are! We love to see behind the scenes, get a peek at someone else’s living room / garden / car – it generates interest & engagement. 

 

What should you share? 

You accept that you need to share something but you actually like to keep the personal & business separate. Or maybe you’re at the other end of the scale, and are happy to share anything & everything but is that still professional? 

 

Firstly, you should only share what you feel comfortable with. 

Your business social media is in the public domain so make sure you only share details and information that you’re happy to be public. You don’t need to push yourself out of your comfort zone here, and certainly don’t need to feel exposed (unless you want to). 

 

Secondly, this is your business page so you do need to consider your brand personality and what your target clients may want to know. 

Remember the purpose of sharing this content is to help people get to know and like you, so they want to buy from you. 

 

Finally, do make sure you show your face. A big part of people getting to know you is to see you. If you’re not confident about posting pictures of yourself, I highly recommend investing in a professional brand photoshoot. 

 

Here’s 5 content ideas for how you can start to show some of your personality but hopefully not feel uncomfortable doing so: 

  1. A day in the life – share snapshots of a typical day in your business. How long is your commute? How do you split your day? What do you eat for lunch? This keep it focused on work but your personality will come through.
  2. Behind the Scenes – go behind the scenes during a particular project or event. Or simply give a tour around your workspace. Showing people the processes you go through to get the work done is interesting and ticks the ‘nosiness’ box for your audience.
  3. Favourite Quote – share your favourite quote, or words that mean something to you. Explain the reasons why they mean something; why do these words resonate with you. Most likely they’ll also resonate with some of your audience. 
  4. Your Brand Story – where did your brand come from? When & why was it created? This could be quite a broad topic that could be split into different topics. It will no doubt share some details about your own career journey and help your audience understand your better. 
  5. What you’re currently reading / watching / listening to – what you choose to watch, read or listen to says something about you; these are also great conversation starters online where you can find commonality or differences with your audience. 

 

As with all content, remember to ensure it is RELEVANT – to your audience and/or to your brand. 

 

How do you know it’s working? 

As with all of your content, it’s important to regularly check your metrics. 

If you’re not sure what you’re sharing is resonating with your audience then take a look at your analytics; what content is working well for you and what isn’t. Using this information really helps develop your future content plans. 

 

I hope this blog has been useful to guide you through sharing personal content on your business social media. 

I’d love to hear your thoughts and happy to discuss further if you have any questions, so do get in touch

Keep enjoying yourself! 

Why You Need to Plan Your Content

How many things have you got on your to do list right now for your business? And now add in everything for the rest of your life (family, home, car etc..)? 

So when I say it is really important to make time for your content planning I understand why you want to tell me to get lost (or something stronger *@*!). But having a content plan is key to your online marketing success and below are 3 reasons why. 

 

But first… 

Let me explain what I mean by Content Plan as it means different things to different people. My explanation may not exactly fit the text book definition (but then it does depend which book you’re reading).

When I talk about having a Content Plan this could be one or a few documents that support your content planning process; this is the ongoing process that supports your Content Strategy. 

My content planning process includes: 

  • Generating content ideas based on your Content Pillars 
  • Setting out your Content Pattern – setting some routine or pattern to your content, with regular & repeatable items 
  • Planning out your content calendar – what content you want to share where and when 
  • Reviewing your performance – checking your analytics and looking at what is (& isn’t) working 

So it’s not just about having a calendar (although this is the fundamental step), there are other aspects involved which all combined together makes the time you invest in doing it really worthwhile. 

 

Here’s 3 reasons why you should be content planning…

#1 Your Content Helps Drive Your Sales 

If you’re using social media for your business, your ultimate reason for being there is to generate leads and sales. 

And your content is there to help achieve that aim. 

You are already planning your sales activity; when you’re going to have sale, when your next new service or product will launch, etc. So your content should be planned along with this to help drive the sale. 

For example, let’s say you’re a photographer. 

You have a new newborn shoot offer launching in 2 weeks time. To help attract the right client to this offer, you could plan content that focuses specifically on your newborn photography services, eg: tips for getting the best out of your shoot, examples of previous work and client testimonials from previous newborn shoots. Warming your audience up so when your offer launches they’re ready to buy. 

Your content planning shouldn’t be an afterthought to your sales plans; it should be a critical part. 

 

#2 Build long lasting connection with your audience 

Your content is how you connect with your audience online; it’s what will initially attract them to you and keep them interested. But having no consistency around what & when you are posting may lead to confusion, or posting too much of the same thing can lead to boredom; either way they’re likely to end the connection (unfollow, unsubscribe, etc.) 

Having a content plan that’s based on defined content pillars helps you to deliver consistent content that will inspire, educate and/or entertain your audience and continue to build & maintain that connection. This ultimately increases your engagement and generates leads & sales. 

 

#3 Saves You Time (& Stress)

Yes, really. 

I know it seems like a big job, and just another thing you need to add on to that endless list of to do’s. But how often do you think about what to post? 

How much time do you spend scrolling through your phone looking for the right image to use for a post, or reading back over past blogs / articles for a nugget of inspiration because you think you should be sharing something? 

How much time are you wasting thinking about, worrying about, what to post next? 

Imagine releasing this mental load, and the time wasted, just by spending some focussed time each month on your content plan. It will save you time in the long run. 

You will learn what works well (& what doesn’t) so you can focus your efforts on the right sort of content. 

You will have a continuous list of content ideas so you don’t need to go scrabbling at the last minute for something. 

You will set out a pattern to your content so you know when you next need to share a customer review, or a reminder about what you sell. 

 

I hope these reasons have convinced you to give your content planning some focus; I recommend reserving some regular time every month to do your planning; you can even start creating your content at the same time if you really want or leave that to another time. 

If you need help with your content planning, check out my Content Planner download. With templates for your content brainstorm, content pattern & analytics plus a monthly sheet for each month from January to June 2022 packed with awareness dates and daily content prompts. Get it here.