2022 CONTENT PLAN TEMPLATE

Get your content sorted with this content plan template.

This planner is packed with useful stuff to help make content planning easier, which ultimately will save you precious time and help you enjoy your content more!

Three Stages of Content Planning

There are three key stages to content planning:

GENERATING IDEAS – Understanding your content pillars and generating content ideas that fit within them.

PLANNING – Setting a content pattern & planning your content calendar – what you’re going to share and when (using key dates where relevant).

PROGRESS TRACKING – Regularly tracking your insights and checking out your top performing posts so you can understand what your audience engages most with; you can use this to develop your content over time to further increase engagement and drive sales.

Following these three stages, and making time each month (or more often) to review, edit & update them can make your content planning process straightforward and save you time.

If you’re not quite convinced about content planning check out my blog with Three Reasons Why You Need to Plan Your Content.

So what’s included?

Content Pillars 

Before you start planning out the detail of your weekly & monthly content it’s first important to be clear about what you are going to share content about; your content pillars help give consistency to your content.

Your Content Pattern

Set yourself boundaries about how often you’re going to share content; and identify repeatable blocks of content to help save you time.

Content Brainstorm 

Questions about your content pillars, your business and your customers to help you generate content ideas meaning you won’t run out of ideas!

2022 Monthly Content Prompts

Each month brings different opportunities & challenges for us all; and to keep your content engaging & useful it’s important to discuss trending and topical items. This sheet provides key content prompts for each month as well as highlighting key awareness dates from each month.

2022 Awareness Dates

Over 750 awareness dates for 2022 for you to use to help plan your content, and wider marketing, activity.

A Month+ Of Content Prompts

A month’s worth of content prompts to provide you with inspiration when you’re struggling to know what to post! In fact there’s 36 prompts so that’s a month +

Monthly Content Plan Template

A template for you to plan out a month’s content at a time.

Instagram Insights tracker

A tracker sheet for you to record your Insights each month (you can do it more often if you want!) so you’ll be able to see those successes and give yourself a pat on the back!

Anything else?

Access to my ‘Enjoy Your Social Media Content’ Facebook group, where I share additional tips & advice and I’m on hand to help answer your questions.