On Tuesday 8th March 2022, it is International Women’s Day. This day always gains a great deal of attention and conversation on social media, in fact #InternationalWomensDay has over 8.7M posts and counting! 

But as a small business owner it can be difficult to know whether to get involved with such days, and if so how. 

When considering using awareness dates in your marketing plans it is important to research them first, so you understand their history; what issue they are addressing; and so you can ensure they are relevant to you, your business & your audience. 

 

So what is it? 

International Women’s Day has been marked on 8th March for over a century; with the first gathering recorded in 1911. 

It is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating women’s equality. 

Each year a theme is set and for 2022 it is #BreakTheBias. 

Whether deliberate or unconscious, bias makes it difficult for women to move ahead. Knowing that bias exists isn’t enough, action is needed to level the playing field.

IWD 2022 are encouraging everyone to actively call out gender bias, discrimination and stereotyping each time you see it. 

 

So how can you get involved? 

International Women’s Day is for everyone; it is not country, group or organisation specific. So if you’re passionate about gender parity and calling out inequality then get involved. 

Corinne showing the #BreakTheBias pose, arms crossed in an axe in front of her chest

Here are 3 ways to get involved: 

  1. Strike the #BreakTheBias pose and share it on your social media using the hashtags #BreakTheBias #IWD2022

2. Share your story. Storytelling is a powerful way to connect with your audience; use this day to share your own story about the achievements of important women in your life or business (this could include you!).

3. Celebrate and support your favourite women owned businesses. Give them a shoutout on social media, share their profiles and, if you can, buy from them. 

 

A few more things to remember… 

> Don’t jump on the bandwagon! 

Ensure your posts are genuine and authentic and only use the hashtags if your post is directly in reference to the day (don’t just use it to gain more reach).

> Join the conversation. 

Follow the hashtags #BreakTheBias and #IWD2022 and join in with other people’s posts and stories. 

> It’s not just for women! 

This day is to celebrate the achievements of women but it doesn’t have to be only their voices heard; men can (& should) get involved too. 

 

Hopefully this blog has given you a few ideas to help get prepared for #IWD2022 on Tuesday 8th March.  

To find out more about International Women’s Day visit their website at internationalwomensday.com 


To get more content ideas and help check out my Content Planner download available here. 


Category: Content