Hello, what’s your name & where do you come from?

Hello, I’m Corinne. I’m from a village called Cheddington, on the borders of Bucks, Beds and Herts!

What do you do?

I’m a freelance Social Media Consultant helping solopreneurs feel confident planning (& creating) their content, and selling their services on Instagram.

What’s your favourite social media platform, and why?

It has to be Instagram.

I enjoy getting lost down rabbit holes watching Reels (cake decorating is a current favourite), and getting to know other business owners through watching their Stories. It’s also a great platform to discover new brands and connect with people. I’ve met some really lovely people through Instagram who have been so supportive of me & my content, despite never meeting in real life!

What advice do you wish someone gave you when you first started using Instagram to promote your business?

Hmmm so much! Three top ones…

  1. Don’t focus on the vanity metrics. Set yourself goals and measure those. Number of followers does not equal number of sales.
  2. Done is better than perfect! Don’t waste hours trying to perfect your templates, or re-filming videos. Your style will evolve as your account grows, so just go for it and see where it takes you!
  3. Invest in some Instagram training; get a good understanding of the basics and how the different features work.

What’s one tip you would give to service providers when it comes to their social media content?

Be consistent.

This isn’t being consistent with how often and when you post, although this can be a big help too. It’s consistency with what you post about and how you post it. Defining some clear content pillars can really help here, and they also support your plan. Over time your audience will get used to the type of content you share (& how you share it) and this will help grow their engagement.

How can people work with you and where can we find you?

I offer a range of consultancy & training services for service based solopreneurs; this includes 1:1 consultancy and group training to help get your content sorted and improve your Instagram skills. You can find out more on my website.

You can follow me on Instagram (@corinnewallingtonsocial) and on LinkedIn.


Category: Meet the Business