Why do likes, comments, saves & shares matter?
When you see a post like this, do you ever wonder how these actions actually help a small business?
Quite often the focus is on helping increase reach, getting content seen by more people and to please the algorithm.
All these actions count as ‘engagements’ and so in algorithm terms they are useful. They can help show those people taking the actions more of your content more often and get your content seen by new people.
BUT social media is called social for a reason so let’s look at how these interactions actually help & support small business owners.
Likes mean you appreciate their content. It’s a bit like giving a stranger a smile on the train.
There’s something about the content that has resonated or been enjoyed; as a content creator this is reassuring & appreciated.
You’re stopping to have a conversation and connect with the small business. This means so much – there is a person who has created that content, who has put thought & time into it so for someone to stop and have an opinion means something.
You may not think it but you’re starting a relationship with this business; you may end up buying something from them later down the line or recommending them to a friend.
On Instagram, saves are only visible to the content creator and they don’t know who has saved, but the number of saves still mean something. This demonstrates that their content is valuable.
If, as a small business owner, one of your goals on social media is to educate & inform your audience then saves are really important. The higher number of saves shows that the content is more valuable to the audience.
A save also means that content may be revisited; all increasing the chances that the person will be back to check out more content, and possibly buy from or recommend the business in future.
Shares can be really powerful for growing an account. When you share content those within your own audience may see it and discover a new account & new content. They may choose to engage with the content, to follow or connect with the account and ultimately may buy from or recommend the business in future.
So it’s definitely not all about an algorithm.
You are a person behind all the actions you take, and so is the person who has created the content. Never underestimate how much a simple comment or share can make someone smile & change their day around.
As a small business owner remember that these are human interactions from potential customers, suppliers, collaborators. Set your own goals on what you achieve from social media and which interactions may mean more to help you achieve this.
Stop focusing on the algorithm, and start focusing on your community.
I want you to enjoy using Instagram to build your community and grow your business; to find out more about how I can help you do this click here to view my Instagram services.
Or if you’re not sure where to start or have some questions, then get in touch to book a free 30 minute clarity call, we can chat it all through and work out how I can best support you. Book a call here.